WordPress themes perfectly fit for SEO needs and thus should be designed mobile-friendly. That means they have to look fresh and perform fine on any gadget including tablets and smartphones, along with PCs.
Popular engines (especially Google) consider mobile-friendliness as one of the most important factors influencing search rankings – they want to clean out their base for those who provide the best user experience. Not taking into account this aspect you risk to get a penalty plus fluctuations throughout results.
We try to do our best to make our themes responsive so that they do solve the mobile-friendly problem impacting SEO from within. In this post we’ll introduce you to some useful advices and then link you to some in-demand templates.
1) What is a responsive theme responsible for?
As the name says, responsive themes are those who are developed to make surfing the web-site more comfortable for any of users’ devices. This term was almost unknown till 2010 when an independent web designer Ethan Marcotte described the main principles of the Google’s concept dating 2002. It is still unclear whether search engines used it till 2008 or it was deferred for decades. Nowadays responsive themes for WordPress are basically formed on a responsive fluid grid (W3.CSS supports a 12-column grid) and are equipped with size-appropriating tools (those who unsure all media queries and pictures fit any screen).
2) Where does SEO appear?
We have mentioned that mobile-friendliness impacts the web-site’s ranking in organic search results. It is users’ behavior and traffic of a ‘better-user-experience’ web-site that actually increases ranking (albeit indirectly).
It was noted that mobile-friendly templates cut out bounce rates during search engines’ updates. These periods influence site extremely bad, because users’ behaviour becomes unpredictable. This ‘pogo stick’ problem can be solved initially by using mobile-friendly themes for WordPress. If your site is fast, uses a responsive template and is filled with useful content, it is more likely to keep all visitors on it!
3) Price matters
Individually designed and imposed WordPress template rarely costs less than $100-200. In fact the price usually fluctuates in the range of $350-500 depending on specific client’s demands. At the same time we offer limited-rights themes that cost only $29 or $39 and are considered to be truly-premium ones.*
* An official WordPress.Org site offers free but obsolete themes. Web-designers usually ask $45 to $100 for annual licenses for a particular theme with updates.